Dark magenta

#702b96

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a strong purple at 279 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #702b96, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#702b96

RGB112, 43, 150

HSL279, 55%, 38%

HSV279, 71%, 59%

CMYK25%, 71%, 0%, 41%

Lab32.64, 48.28, -45.68

XYZ13.05, 7.37, 29.59

Decimal7351190

Web safe#663399

Pantone527 C

Shades of dark magenta

#672789 #5d247d #542070 #4a1d64 #411957 #37154a #2e123e #250e31 #1b0a24 #120718

Tints of dark magenta

#8132ad #9338c5 #a04ecc #ac66d3 #b97dda #c594e0 #d2abe7 #dec3ee #ebdaf4 #f8f1fb

Colors that go with dark magenta

Complementary#51962b Analogous#3b2b96 Analogous#962b86 Triadic#96702b Triadic#2b9670 Split complementary#86962b Split complementary#2b963b

Dark magenta in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 25, 71, 0, 41.

The same color needs a different cmyk build depending on the paper. Here is #702b96 on both.

Coated stockgloss or silk, C

25 71 0 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 69 4 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #702b96 straight into your stylesheet.

.background { background-color: #702b96; }
.text { color: #702b96; }
.border { border: 2px solid #702b96; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #702b96 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #702b96 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #702b96 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #702b96 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #702b96 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.