Purple

#663d73

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #663d73, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#663d73

RGB102, 61, 115

HSL286, 31%, 35%

HSV286, 47%, 45%

CMYK11%, 47%, 0%, 55%

Lab32.7, 28.02, -23.96

XYZ10.24, 7.4, 17.11

Decimal6700403

Web safe#663366

Pantone520 C

Shades of purple

#5e3869 #553360 #4d2e56 #44294d #3c2443 #331f3a #2b1a30 #231527 #1a101d #120b14

Tints of purple

#784888 #8b539c #9a63ac #a877b7 #b58cc2 #c2a1cd #d0b5d8 #ddcae3 #eadfee #f7f3f9

Colors that go with purple

Complementary#4a733d Analogous#4b3d73 Analogous#733d65 Triadic#73663d Triadic#3d7366 Split complementary#65733d Split complementary#3d734b

Purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 11, 47, 0, 55.

The same color needs a different cmyk build depending on the paper. Here is #663d73 on both.

Coated stockgloss or silk, C

11 47 0 55

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

14 47 4 61

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #663d73 straight into your stylesheet.

.background { background-color: #663d73; }
.text { color: #663d73; }
.border { border: 2px solid #663d73; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #663d73 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #663d73 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #663d73 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #663d73 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #663d73 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.