Indigo

#491574

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

This is Indigo, a strong purple at 273 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #491574, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#491574
RGB73, 21, 116
HSL273, 69%, 27%
HSV273, 82%, 45%
CMYK37%, 82%, 0%, 55%
Lab20.88, 41.96, -43.72
XYZ6.17, 3.21, 16.82
Decimal4789620
Web safe#330066
Pantone268 C
Pantone268 CHex#491574Rgb73 21 116Cmyk37 82 0 55Lab21 42 -44Darker#210934Deep#361056Lighter#6e27a9

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 37, 82, 0, 55.

The same color needs a different cmyk build depending on the paper. Here is #491574 on both.

Coated stockgloss or silk, C
37 82 0 55
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
38 79 4 61
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #491574 straight into your stylesheet.

.background { background-color: #491574; }
.text { color: #491574; }
.border { border: 2px solid #491574; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #491574 against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.78:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.64:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #491574 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #491574 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #491574 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #491574 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.