Dark red

#49140b

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 9 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #49140b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#49140b
RGB73, 20, 11
HSL9, 74%, 16%
HSV9, 85%, 29%
CMYK0%, 73%, 85%, 71%
Lab15.17, 24.66, 18.58
XYZ3.06, 1.94, 0.53
Decimal4789259
Web safe#330000
Pantone4695 C
Pantone4695 CHex#49140bRgb73 20 11Cmyk0 73 85 71Lab15 25 19Darker#350f08Lighter#81291a

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

At this depth the ink coverage is heavy, worth a proof before a long run. The cmyk build is 0, 73, 85, 71.

The same color needs a different cmyk build depending on the paper. Here is #49140b on both.

Coated stockgloss or silk, C
0 73 85 71
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 71 82 77
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #49140b straight into your stylesheet.

.background { background-color: #49140b; }
.text { color: #49140b; }
.border { border: 2px solid #49140b; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #49140b against black and white text, measured to the WCAG standard.

Textwhite text on this color
15.13:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.39:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #49140b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #49140b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #49140b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #49140b come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.