Medium blue

#490fd3

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep purple with a weighty cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium blue color values

Every conversion for #490fd3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#490fd3

RGB73, 15, 211

HSL258, 87%, 44%

HSV258, 93%, 83%

CMYK65%, 93%, 0%, 17%

Lab30.55, 67.61, -85.61

XYZ14.68, 6.46, 62.1

Decimal4788179

Web safe#3300cc

Pantone2736 C

Shades of medium blue

#430ec1 #3c0caf #360b9c #300a8a #290978 #230766 #1d0653 #170541 #10032f #0a021d

Tints of medium blue

#5211ec #6328f0 #7540f1 #8759f3 #9972f5 #ab8bf7 #bda4f9 #cfbdfa #e1d5fc #f3eefe

Colors that go with medium blue

Complementary#99d30f Analogous#0f37d3 Analogous#ab0fd3 Triadic#d3490f Triadic#0fd349 Split complementary#d3ab0f Split complementary#37d30f

Medium blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 65, 93, 0, 17.

The same color needs a different cmyk build depending on the paper. Here is #490fd3 on both.

Coated stockgloss or silk, C

65 93 0 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

64 90 4 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #490fd3 straight into your stylesheet.

.background { background-color: #490fd3; }
.text { color: #490fd3; }
.border { border: 2px solid #490fd3; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #490fd3 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #490fd3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #490fd3 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #490fd3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #490fd3 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.