Blue

#470bf4

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a vivid purple at 255 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Blue color values

Every conversion for #470bf4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#470bf4
RGB71, 11, 244
HSL255, 91%, 50%
HSV255, 95%, 96%
CMYK71%, 95%, 0%, 4%
Lab34.21, 76.16, -98.41
XYZ19.05, 8.11, 86.15
Decimal4656116
Web safe#3300ff
Pantone2736 C
Pantone2736 CHex#470bf4Rgb71 11 244Cmyk71 95 0 4Lab34 76 -98Darker#1f056bDeep#3308b0Lighter#7f58ef

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 71, 95, 0, 4.

The same color needs a different cmyk build depending on the paper. Here is #470bf4 on both.

Coated stockgloss or silk, C
71 95 0 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
69 91 4 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #470bf4 straight into your stylesheet.

.background { background-color: #470bf4; }
.text { color: #470bf4; }
.border { border: 2px solid #470bf4; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #470bf4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.01:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.62:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #470bf4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #470bf4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #470bf4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #470bf4 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.