Indigo

#431c6f

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

This is Indigo, a strong purple at 268 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #431c6f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#431c6f
RGB67, 28, 111
HSL268, 60%, 27%
HSV268, 75%, 44%
CMYK40%, 75%, 0%, 56%
Lab20.72, 36.28, -40.8
XYZ5.6, 3.17, 15.36
Decimal4398191
Web safe#333366
Pantone268 C
Pantone268 CHex#431c6fRgb67 28 111Cmyk40 75 0 56Lab21 36 -41Darker#1d0c31Deep#311551Lighter#6631a2

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 40, 75, 0, 56.

The same color needs a different cmyk build depending on the paper. Here is #431c6f on both.

Coated stockgloss or silk, C
40 75 0 56
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
41 73 4 62
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #431c6f straight into your stylesheet.

.background { background-color: #431c6f; }
.text { color: #431c6f; }
.border { border: 2px solid #431c6f; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #431c6f against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.85:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.63:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #431c6f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #431c6f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #431c6f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #431c6f is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.