Blue

#413cdb

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #413cdb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#413cdb
RGB65, 60, 219
HSL242, 69%, 55%
HSV242, 73%, 86%
CMYK70%, 73%, 0%, 14%
Lab36.87, 51.48, -79.77
XYZ16.58, 9.47, 67.97
Decimal4275419
Web safe#3333cc
Pantone2728 C
Pantone2728 CHex#413cdbRgb65 60 219Cmyk70 73 0 14Lab37 51 -80Darker#181573Deep#2520afLighter#817ee1

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 70, 73, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #413cdb on both.

Coated stockgloss or silk, C
70 73 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
68 71 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #413cdb straight into your stylesheet.

.background { background-color: #413cdb; }
.text { color: #413cdb; }
.border { border: 2px solid #413cdb; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #413cdb against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.26:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.89:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #413cdb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #413cdb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #413cdb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #413cdb is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.