Deep purple

#40294d

Hex, rgb, cmyk and Pantone values for deep purple, with shades, tints, matching colors and free print quality patterns.

This is Deep purple, a soft purple at 278 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Deep purple color values

Every conversion for #40294d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#40294d

RGB64, 41, 77

HSL278, 31%, 23%

HSV278, 47%, 30%

CMYK17%, 47%, 0%, 70%

Lab20.87, 18.49, -18.11

XYZ4.25, 3.21, 7.42

Decimal4204877

Web safe#333366

Pantone669 C

Shades of deep purple

#3b2647 #32203c #2d1d36 #281a30 #1f1425 #1a111f #150e1a #110b14

Tints of deep purple

#543665 #69437e #7d5096 #9061ab #a179b8 #b292c5 #c3aad2 #d5c3df #e6dbec #f7f3f9

Colors that go with deep purple

Complementary#364d29 Analogous#2e294d Analogous#4d2948 Triadic#4d4029 Triadic#294d40 Split complementary#484d29 Split complementary#294d2e

Deep purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 17, 47, 0, 70.

The same color needs a different cmyk build depending on the paper. Here is #40294d on both.

Coated stockgloss or silk, C

17 47 0 70

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

20 47 4 76

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep purple in css

Copy #40294d straight into your stylesheet.

.background { background-color: #40294d; }
.text { color: #40294d; }
.border { border: 2px solid #40294d; }

How deep purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Deep purple and accessibility

Contrast ratios for #40294d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #40294d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep purple on a business card, sticker and pattern

A quick look at how #40294d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around deep purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep purple into a seamless pattern

Four patterns built from #40294d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from deep purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #40294d are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.