Dark purple

#401b48

Hex, rgb, cmyk and Pantone values for dark purple, with shades, tints, matching colors and free print quality patterns.

Dark purple falls in the purple range, dark and soft. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark purple color values

Every conversion for #401b48, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#401b48

RGB64, 27, 72

HSL289, 45%, 19%

HSV289, 63%, 28%

CMYK11%, 63%, 0%, 72%

Lab17.19, 26.04, -20.5

XYZ3.68, 2.34, 6.39

Decimal4201288

Web safe#333333

Pantone269 C

Shades of dark purple

#37173e #2e1434 #25102a #210e25 #1d0c20 #180a1b #140816

Tints of dark purple

#592665 #733081 #8c3b9e #a546ba #b363c5 #c180cf #cf9cda #ddb9e5 #ebd5ef #f9f2fa

Colors that go with dark purple

Complementary#23481b Analogous#291b48 Analogous#481b3a Triadic#48401b Triadic#1b4840 Split complementary#3a481b Split complementary#1b4829

Dark purple in print

It runs deep in print, so a rich black build underneath keeps it from looking flat. The cmyk build is 11, 63, 0, 72.

The same color needs a different cmyk build depending on the paper. Here is #401b48 on both.

Coated stockgloss or silk, C

11 63 0 72

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

14 62 4 78

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark purple in css

Copy #401b48 straight into your stylesheet.

.background { background-color: #401b48; }
.text { color: #401b48; }
.border { border: 2px solid #401b48; }

How dark purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark purple and accessibility

Contrast ratios for #401b48 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #401b48 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark purple on a business card, sticker and pattern

A quick look at how #401b48 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark purple into a seamless pattern

Four patterns built from #401b48 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #401b48 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.