Indigo

#401854

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo is a dark purple with a anchoring cast. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #401854, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#401854

RGB64, 24, 84

HSL280, 56%, 21%

HSV280, 71%, 33%

CMYK24%, 71%, 0%, 67%

Lab17.38, 30.62, -28.37

XYZ4.04, 2.38, 8.63

Decimal4200532

Web safe#330066

Pantone269 C

Shades of indigo

#371548 #2e113c #240e30 #200c2a #1b0a24 #17091e #120718

Tints of indigo

#572172 #6e2990 #8432ae #9a3ec8 #a95cd0 #b97ad9 #c997e1 #d8b5ea #e8d3f2 #f8f1fb

Colors that go with indigo

Complementary#2c5418 Analogous#221854 Analogous#54184a Triadic#544018 Triadic#185440 Split complementary#4a5418 Split complementary#185422

Indigo in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 24, 71, 0, 67.

The same color needs a different cmyk build depending on the paper. Here is #401854 on both.

Coated stockgloss or silk, C

24 71 0 67

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

26 69 4 73

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #401854 straight into your stylesheet.

.background { background-color: #401854; }
.text { color: #401854; }
.border { border: 2px solid #401854; }

How indigo looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indigo and accessibility

Contrast ratios for #401854 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #401854 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #401854 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #401854 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #401854 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.