Indigo

#400f4e

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo falls in the purple range, dark and strong. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #400f4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400f4e
RGB64, 15, 78
HSL287, 68%, 18%
HSV287, 81%, 31%
CMYK18%, 81%, 0%, 69%
Lab15.39, 33.54, -27.49
XYZ3.66, 1.98, 7.4
Decimal4198222
Web safe#330066
Pantone2627 C
Pantone2627 CHex#400f4eRgb64 15 78Cmyk18 81 0 69Lab15 34 -27Darker#2a0a33Lighter#6e2084

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

It sits near the bottom of the tone range, where dark colors gain a touch of weight on press. The cmyk build is 18, 81, 0, 69.

The same color needs a different cmyk build depending on the paper. Here is #400f4e on both.

Coated stockgloss or silk, C
18 81 0 69
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 79 4 75
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #400f4e straight into your stylesheet.

.background { background-color: #400f4e; }
.text { color: #400f4e; }
.border { border: 2px solid #400f4e; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #400f4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
15.04:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.40:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #400f4e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #400f4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #400f4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #400f4e come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.