Indigo

#400a77

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

This is Indigo, a vivid purple at 270 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Indigo color values

Every conversion for #400a77, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400a77

RGB64, 10, 119

HSL270, 84%, 25%

HSV270, 92%, 47%

CMYK46%, 92%, 0%, 53%

Lab18.54, 45.15, -49.55

XYZ5.55, 2.64, 17.67

Decimal4196983

Web safe#330066

Pantone2745 C

Shades of indigo

#3b096e #360865 #31085c #2c0753 #28064a #230541 #1e0537 #19042e #140325 #0f021c

Tints of indigo

#520d98 #6410ba #7612db #8826ed #9b47f0 #ad69f2 #bf8af5 #d1acf8 #e4cdfb #f6effe

Colors that go with indigo

Complementary#41770a Analogous#0a0a77 Analogous#770a77 Triadic#77400a Triadic#0a7740 Split complementary#77770a Split complementary#0a770a

Indigo in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 46, 92, 0, 53.

The same color needs a different cmyk build depending on the paper. Here is #400a77 on both.

Coated stockgloss or silk, C

46 92 0 53

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

46 89 4 59

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #400a77 straight into your stylesheet.

.background { background-color: #400a77; }
.text { color: #400a77; }
.border { border: 2px solid #400a77; }

How indigo looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indigo and accessibility

Contrast ratios for #400a77 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #400a77 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #400a77 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #400a77 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #400a77 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.