Dark red

#3d010a

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a vivid red sitting at 351 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #3d010a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3d010a
RGB61, 1, 10
HSL351, 97%, 12%
HSV351, 98%, 24%
CMYK0%, 98%, 84%, 76%
Lab9.29, 28.82, 10.54
XYZ1.99, 1.04, 0.38
Decimal3997962
Web safe#330000
Pantone504 C
Pantone504 CHex#3d010aRgb61 1 10Cmyk0 98 84 76Lab9 29 11Lighter#7d091a

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It runs deep in print, so a rich black build underneath keeps it from looking flat. The cmyk build is 0, 98, 84, 76.

The same color needs a different cmyk build depending on the paper. Here is #3d010a on both.

Coated stockgloss or silk, C
0 98 84 76
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 94 81 82
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #3d010a straight into your stylesheet.

.background { background-color: #3d010a; }
.text { color: #3d010a; }
.border { border: 2px solid #3d010a; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #3d010a against black and white text, measured to the WCAG standard.

Textwhite text on this color
17.40:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.21:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3d010a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #3d010a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #3d010a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #3d010a come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.