Dark red

#3b0707

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a dark red that reads moody. Dark reds this rich suit wine, leather and luxury labels. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #3b0707, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3b0707
RGB59, 7, 7
HSL0, 79%, 13%
HSV0, 88%, 23%
CMYK0%, 88%, 88%, 77%
Lab9.78, 25.02, 12.4
XYZ1.92, 1.1, 0.31
Decimal3868423
Web safe#330000
Pantone4975 C
Pantone4975 CHex#3b0707Rgb59 7 7Cmyk0 88 88 77Lab10 25 12Lighter#751414

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

At this depth the ink coverage is heavy, worth a proof before a long run. The cmyk build is 0, 88, 88, 77.

The same color needs a different cmyk build depending on the paper. Here is #3b0707 on both.

Coated stockgloss or silk, C
0 88 88 77
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 85 85 83
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #3b0707 straight into your stylesheet.

.background { background-color: #3b0707; }
.text { color: #3b0707; }
.border { border: 2px solid #3b0707; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #3b0707 against black and white text, measured to the WCAG standard.

Textwhite text on this color
17.22:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.22:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3b0707 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #3b0707 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #3b0707 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #3b0707 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.