Royal blue

#3966cd

Hex, rgb, cmyk and Pantone values for royal blue, with shades, tints, matching colors and free print quality patterns.

Royal blue sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Royal blue color values

Every conversion for #3966cd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3966cd
RGB57, 102, 205
HSL222, 60%, 51%
HSV222, 72%, 80%
CMYK72%, 50%, 0%, 20%
Lab45.33, 19.86, -57.94
XYZ17.46, 14.78, 59.69
Decimal3761869
Web safe#3366cc
Pantone2935 C
Pantone2935 CHex#3966cdRgb57 102 205Cmyk72 50 0 20Lab45 20 -58Darker#182e5fDeep#264998Lighter#7794d6

Shades of royal blue

Tints of royal blue

Colors that go with royal blue

Royal blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 72, 50, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #3966cd on both.

Coated stockgloss or silk, C
72 50 0 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
70 50 4 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Royal blue in css

Copy #3966cd straight into your stylesheet.

.background { background-color: #3966cd; }
.text { color: #3966cd; }
.border { border: 2px solid #3966cd; }

How royal blue looks on light and dark

Royal blue and accessibility

Contrast ratios for #3966cd against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.31:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.96:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #3966cd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Royal blue on a business card, sticker and pattern

A quick look at how #3966cd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around royal blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn royal blue into a seamless pattern

Four patterns built from #3966cd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from royal blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #3966cd come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.