Deep blue

#34697c

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

Deep blue sits in the blue band, deep and soft. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Deep blue color values

Every conversion for #34697c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#34697c
RGB52, 105, 124
HSL196, 41%, 35%
HSV196, 58%, 49%
CMYK58%, 15%, 0%, 51%
Lab41.67, -11.71, -15.95
XYZ10.11, 12.29, 20.91
Decimal3434876
Web safe#336666
Pantone634 C
Pantone634 CHex#34697cRgb52 105 124Cmyk58 15 0 51Lab42 -12 -16Darker#12252bDeep#1f3e4aLighter#4e91a9

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 58, 15, 0, 51.

The same color needs a different cmyk build depending on the paper. Here is #34697c on both.

Coated stockgloss or silk, C
58 15 0 51
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
57 18 4 57
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #34697c straight into your stylesheet.

.background { background-color: #34697c; }
.text { color: #34697c; }
.border { border: 2px solid #34697c; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #34697c against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.07:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.46:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #34697c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #34697c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #34697c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #34697c are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.