Indigo

#340f71

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

This is Indigo, a strong purple at 263 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #340f71, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#340f71
RGB52, 15, 113
HSL263, 77%, 25%
HSV263, 87%, 44%
CMYK54%, 87%, 0%, 56%
Lab16.82, 40.34, -48.56
XYZ4.57, 2.26, 15.82
Decimal3411825
Web safe#330066
Pantone2755 C
Pantone2755 CHex#340f71Rgb52 15 113Cmyk54 87 0 56Lab17 40 -49Darker#190736Deep#290c5aLighter#531fa8

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 54, 87, 0, 56.

The same color needs a different cmyk build depending on the paper. Here is #340f71 on both.

Coated stockgloss or silk, C
54 87 0 56
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
54 84 4 62
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #340f71 straight into your stylesheet.

.background { background-color: #340f71; }
.text { color: #340f71; }
.border { border: 2px solid #340f71; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #340f71 against black and white text, measured to the WCAG standard.

Textwhite text on this color
14.45:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.45:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #340f71 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #340f71 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #340f71 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #340f71 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.