Blue

#322bdb

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a strong blue at 242 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #322bdb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#322bdb
RGB50, 43, 219
HSL242, 71%, 51%
HSV242, 80%, 86%
CMYK77%, 80%, 0%, 14%
Lab32.96, 58.95, -86.27
XYZ14.97, 7.52, 67.68
Decimal3288027
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#322bdbRgb50 43 219Cmyk77 80 0 14Lab33 59 -86Darker#151166Deep#211ca3Lighter#736edf

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 77, 80, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #322bdb on both.

Coated stockgloss or silk, C
77 80 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
75 78 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #322bdb straight into your stylesheet.

.background { background-color: #322bdb; }
.text { color: #322bdb; }
.border { border: 2px solid #322bdb; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #322bdb against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.39:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.50:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #322bdb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #322bdb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #322bdb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #322bdb come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.