Medium blue

#321db2

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a strong blue at 248 degrees. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #321db2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#321db2
RGB50, 29, 178
HSL248, 72%, 41%
HSV248, 84%, 70%
CMYK72%, 84%, 0%, 30%
Lab26.07, 53.04, -73.65
XYZ9.79, 4.77, 42.52
Decimal3284402
Web safe#333399
Pantone2736 C
Pantone2736 CHex#321db2Rgb50 29 178Cmyk72 84 0 30Lab26 53 -74Darker#100937Deep#211375Lighter#5540d6

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 72, 84, 0, 30.

The same color needs a different cmyk build depending on the paper. Here is #321db2 on both.

Coated stockgloss or silk, C
72 84 0 30
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
70 81 4 36
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #321db2 straight into your stylesheet.

.background { background-color: #321db2; }
.text { color: #321db2; }
.border { border: 2px solid #321db2; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #321db2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.75:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.95:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #321db2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #321db2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #321db2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #321db2 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.