Dark blue

#301a91

Hex, rgb, cmyk and Pantone values for dark blue, with shades, tints, matching colors and free print quality patterns.

This is Dark blue, a strong blue at 251 degrees. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Dark blue color values

Every conversion for #301a91, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#301a91

RGB48, 26, 145

HSL251, 70%, 34%

HSV251, 82%, 57%

CMYK67%, 82%, 0%, 43%

Lab21.62, 44.37, -60.93

XYZ6.7, 3.41, 27.09

Decimal3152529

Web safe#333399

Pantone2746 C

Shades of dark blue

#2c1885 #281679 #24146d #201161 #1c0f55 #180d4a #140b3e #100932 #0d0726 #09051a

Tints of dark blue

#391fac #4224c7 #5031da #684cdf #7f68e4 #9683e9 #ad9eee #c4b9f3 #dbd5f7 #f2f0fc

Colors that go with dark blue

Complementary#7b911a Analogous#1a3f91 Analogous#6c1a91 Triadic#91301a Triadic#1a9130 Split complementary#916c1a Split complementary#3f911a

Dark blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 67, 82, 0, 43.

The same color needs a different cmyk build depending on the paper. Here is #301a91 on both.

Coated stockgloss or silk, C

67 82 0 43

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

66 79 4 49

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark blue in css

Copy #301a91 straight into your stylesheet.

.background { background-color: #301a91; }
.text { color: #301a91; }
.border { border: 2px solid #301a91; }

How dark blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark blue and accessibility

Contrast ratios for #301a91 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #301a91 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark blue on a business card, sticker and pattern

A quick look at how #301a91 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark blue into a seamless pattern

Four patterns built from #301a91 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #301a91 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.