Dark purple

#301540

Hex, rgb, cmyk and Pantone values for dark purple, with shades, tints, matching colors and free print quality patterns.

Dark purple falls in the purple range, dark and soft. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark purple color values

Every conversion for #301540, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#301540
RGB48, 21, 64
HSL278, 51%, 17%
HSV278, 67%, 25%
CMYK25%, 67%, 0%, 75%
Lab12.83, 22.68, -22.01
XYZ2.41, 1.53, 5.02
Decimal3151168
Web safe#330033
Pantone276 C
Pantone276 CHex#301540Rgb48 21 64Cmyk25 67 0 75Lab13 23 -22Darker#230f2eLighter#572b72

Shades of dark purple

Tints of dark purple

Colors that go with dark purple

Dark purple in print

At this depth the ink coverage is heavy, worth a proof before a long run. The cmyk build is 25, 67, 0, 75.

The same color needs a different cmyk build depending on the paper. Here is #301540 on both.

Coated stockgloss or silk, C
25 67 0 75
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
27 66 4 81
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark purple in css

Copy #301540 straight into your stylesheet.

.background { background-color: #301540; }
.text { color: #301540; }
.border { border: 2px solid #301540; }

How dark purple looks on light and dark

Dark purple and accessibility

Contrast ratios for #301540 against black and white text, measured to the WCAG standard.

Textwhite text on this color
16.07:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.31:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #301540 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark purple on a business card, sticker and pattern

A quick look at how #301540 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark purple into a seamless pattern

Four patterns built from #301540 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #301540 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.