Blue

#2e40cd

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads confident. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #2e40cd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#2e40cd

RGB46, 64, 205

HSL233, 63%, 49%

HSV233, 78%, 80%

CMYK78%, 69%, 0%, 20%

Lab35.31, 42.76, -74.3

XYZ13.98, 8.66, 58.69

Decimal3031245

Web safe#3333cc

Pantone2728 C

Shades of blue

#2a3abb #2635a9 #222f97 #1e2a85 #1a2473 #161e61 #12194f #0e133d #0a0d2b #060819

Tints of blue

#3f50d4 #5362d8 #6774dd #7a86e1 #8e98e6 #a2aaea #b5bcee #c9cef3 #dde0f7 #f0f2fc

Colors that go with blue

Complementary#cdbb2e Analogous#2e90cd Analogous#6b2ecd Triadic#cd2e40 Triadic#40cd2e Split complementary#cd6b2e Split complementary#90cd2e

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 78, 69, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #2e40cd on both.

Coated stockgloss or silk, C

78 69 0 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

76 67 4 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #2e40cd straight into your stylesheet.

.background { background-color: #2e40cd; }
.text { color: #2e40cd; }
.border { border: 2px solid #2e40cd; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #2e40cd against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #2e40cd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #2e40cd sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #2e40cd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #2e40cd is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.