Dark red

#280b07

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 7 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #280b07, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#280b07
RGB40, 11, 7
HSL7, 70%, 9%
HSV7, 83%, 16%
CMYK0%, 73%, 83%, 84%
Lab6.38, 14.31, 6.95
XYZ1.03, 0.71, 0.28
Decimal2624263
Web safe#330000
Pantone4975 C
Pantone4975 CHex#280b07Rgb40 11 7Cmyk0 73 83 84Lab6 14 7Lighter#611f16

Shades of dark red

Tints of dark red

Dark red in print

It runs deep in print, so a rich black build underneath keeps it from looking flat. The cmyk build is 0, 73, 82, 84.

The same color needs a different cmyk build depending on the paper. Here is #280b07 on both.

Coated stockgloss or silk, C
0 73 83 84
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 71 80 90
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #280b07 straight into your stylesheet.

.background { background-color: #280b07; }
.text { color: #280b07; }
.border { border: 2px solid #280b07; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #280b07 against black and white text, measured to the WCAG standard.

Textwhite text on this color
18.40:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.14:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #280b07 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #280b07 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #280b07 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #280b07 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.