Medium blue

#271bc2

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads weighty. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #271bc2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#271bc2
RGB39, 27, 194
HSL244, 76%, 43%
HSV244, 86%, 76%
CMYK80%, 86%, 0%, 24%
Lab27.05, 57.87, -81.56
XYZ10.97, 5.11, 51.45
Decimal2563010
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#271bc2Rgb39 27 194Cmyk80 86 0 24Lab27 58 -82Darker#0e0a45Deep#1a1283Lighter#5348dc

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 80, 86, 0, 24.

The same color needs a different cmyk build depending on the paper. Here is #271bc2 on both.

Coated stockgloss or silk, C
80 86 0 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
78 83 4 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #271bc2 straight into your stylesheet.

.background { background-color: #271bc2; }
.text { color: #271bc2; }
.border { border: 2px solid #271bc2; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #271bc2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.39:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.02:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #271bc2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #271bc2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #271bc2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #271bc2 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.