Medium blue

#271aaf

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue sits in the blue band, deep and strong. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #271aaf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#271aaf
RGB39, 26, 175
HSL245, 74%, 39%
HSV245, 85%, 69%
CMYK78%, 85%, 0%, 31%
Lab24.53, 52.73, -74.44
XYZ8.94, 4.27, 40.91
Decimal2562735
Web safe#333399
Pantone2746 C
Pantone2746 CHex#271aafRgb39 26 175Cmyk78 85 0 31Lab25 53 -74Darker#0c0835Deep#191171Lighter#4739d7

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 78, 85, 0, 31.

The same color needs a different cmyk build depending on the paper. Here is #271aaf on both.

Coated stockgloss or silk, C
78 85 0 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
76 82 4 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #271aaf straight into your stylesheet.

.background { background-color: #271aaf; }
.text { color: #271aaf; }
.border { border: 2px solid #271aaf; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #271aaf against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.33:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.85:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #271aaf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #271aaf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #271aaf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #271aaf is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.