Blue

#263dc6

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a strong blue at 231 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #263dc6, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#263dc6
RGB38, 61, 198
HSL231, 68%, 46%
HSV231, 81%, 78%
CMYK81%, 69%, 0%, 22%
Lab33.62, 41.48, -73.02
XYZ12.66, 7.83, 54.27
Decimal2506182
Web safe#3333cc
Pantone2728 C
Pantone2728 CHex#263dc6Rgb38 61 198Cmyk81 69 0 22Lab34 41 -73Darker#0f184eDeep#1b2b8aLighter#5c6ed8

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 81, 69, 0, 22.

The same color needs a different cmyk build depending on the paper. Here is #263dc6 on both.

Coated stockgloss or silk, C
81 69 0 22
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
79 67 4 28
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #263dc6 straight into your stylesheet.

.background { background-color: #263dc6; }
.text { color: #263dc6; }
.border { border: 2px solid #263dc6; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #263dc6 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.19:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.57:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #263dc6 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #263dc6 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #263dc6 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #263dc6 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.