Medium blue

#261da3

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue sits in the blue band, deep and strong. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #261da3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#261da3

RGB38, 29, 163

HSL244, 70%, 38%

HSV244, 82%, 64%

CMYK77%, 82%, 0%, 36%

Lab23.46, 47.67, -68.97

XYZ7.85, 3.94, 35.0

Decimal2497955

Web safe#333399

Pantone2746 C

Shades of medium blue

#231b95 #201888 #1c167a #19136c #16115e #130e51 #100c43 #0c0935 #090728 #06051a

Tints of medium blue

#2c22bc #3226d6 #483ddd #6057e1 #7870e6 #908aea #a8a3ef #c1bdf3 #d9d6f8 #f1f0fc

Colors that go with medium blue

Complementary#9aa31d Analogous#1d57a3 Analogous#691da3 Triadic#a3261d Triadic#1da326 Split complementary#a3691d Split complementary#57a31d

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 77, 82, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #261da3 on both.

Coated stockgloss or silk, C

77 82 0 36

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

75 79 4 42

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #261da3 straight into your stylesheet.

.background { background-color: #261da3; }
.text { color: #261da3; }
.border { border: 2px solid #261da3; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #261da3 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #261da3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #261da3 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #261da3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #261da3 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.