Medium blue

#261ca2

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue sits in the blue band, deep and strong. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #261ca2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#261ca2
RGB38, 28, 162
HSL244, 71%, 37%
HSV244, 83%, 64%
CMYK77%, 83%, 0%, 36%
Lab23.17, 47.84, -68.83
XYZ7.74, 3.85, 34.52
Decimal2497698
Web safe#333399
Pantone2746 C
Pantone2746 CHex#261ca2Rgb38 28 162Cmyk77 83 0 36Lab23 48 -69Darker#0c0934Deep#181165Lighter#4034d2

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 77, 83, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #261ca2 on both.

Coated stockgloss or silk, C
77 83 0 36
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
75 80 4 42
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #261ca2 straight into your stylesheet.

.background { background-color: #261ca2; }
.text { color: #261ca2; }
.border { border: 2px solid #261ca2; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #261ca2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.86:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.77:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #261ca2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #261ca2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #261ca2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #261ca2 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.