Dark blue

#261c97

Hex, rgb, cmyk and Pantone values for dark blue, with shades, tints, matching colors and free print quality patterns.

This is Dark blue, a strong blue at 245 degrees. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Dark blue color values

Every conversion for #261c97, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#261c97
RGB38, 28, 151
HSL245, 69%, 35%
HSV245, 81%, 59%
CMYK75%, 81%, 0%, 41%
Lab21.86, 44.38, -64.27
XYZ6.8, 3.48, 29.59
Decimal2497687
Web safe#333399
Pantone2746 C
Pantone2746 CHex#261c97Rgb38 28 151Cmyk75 81 0 41Lab22 44 -64Darker#0d0a34Deep#17115bLighter#3c30cb

Shades of dark blue

Tints of dark blue

Colors that go with dark blue

Dark blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 75, 81, 0, 41.

The same color needs a different cmyk build depending on the paper. Here is #261c97 on both.

Coated stockgloss or silk, C
75 81 0 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
73 79 4 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark blue in css

Copy #261c97 straight into your stylesheet.

.background { background-color: #261c97; }
.text { color: #261c97; }
.border { border: 2px solid #261c97; }

How dark blue looks on light and dark

Dark blue and accessibility

Contrast ratios for #261c97 against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.39:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.70:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #261c97 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark blue on a business card, sticker and pattern

A quick look at how #261c97 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark blue into a seamless pattern

Four patterns built from #261c97 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #261c97 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.