Blue

#1018ea

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a vivid blue at 238 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #1018ea, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#1018ea
RGB16, 24, 234
HSL238, 87%, 49%
HSV238, 93%, 92%
CMYK93%, 90%, 0%, 8%
Lab31.12, 69.42, -97.96
XYZ15.39, 6.7, 78.32
Decimal1054954
Web safe#0000ff
Pantone2736 C
Pantone2736 CHex#1018eaRgb16 24 234Cmyk93 90 0 8Lab31 69 -98Darker#070a64Deep#0b11a7Lighter#575ceb

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 93, 90, 0, 8.

The same color needs a different cmyk build depending on the paper. Here is #1018ea on both.

Coated stockgloss or silk, C
93 90 0 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
90 87 4 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #1018ea straight into your stylesheet.

.background { background-color: #1018ea; }
.text { color: #1018ea; }
.border { border: 2px solid #1018ea; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #1018ea against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.97:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.34:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #1018ea against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #1018ea sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #1018ea and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #1018ea is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.