Navy

#100b77

Hex, rgb, cmyk and Pantone values for navy, with shades, tints, matching colors and free print quality patterns.

Navy is a deep blue that reads rich. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Navy color values

Every conversion for #100b77, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#100b77
RGB16, 11, 119
HSL243, 83%, 25%
HSV243, 91%, 47%
CMYK87%, 91%, 0%, 53%
Lab13.72, 40.8, -57.68
XYZ3.66, 1.68, 17.58
Decimal1051511
Web safe#000066
Pantone2747 C
Pantone2747 CHex#100b77Rgb16 11 119Cmyk87 91 0 53Lab14 41 -58Darker#080538Deep#0d095dLighter#2019b0

Shades of navy

Tints of navy

Colors that go with navy

Navy in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 87, 91, 0, 53.

The same color needs a different cmyk build depending on the paper. Here is #100b77 on both.

Coated stockgloss or silk, C
87 91 0 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
84 88 4 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Navy in css

Copy #100b77 straight into your stylesheet.

.background { background-color: #100b77; }
.text { color: #100b77; }
.border { border: 2px solid #100b77; }

How navy looks on light and dark

Navy and accessibility

Contrast ratios for #100b77 against black and white text, measured to the WCAG standard.

Textwhite text on this color
15.72:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.34:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #100b77 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Navy on a business card, sticker and pattern

A quick look at how #100b77 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around navy? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn navy into a seamless pattern

Four patterns built from #100b77 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from navy, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #100b77 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.