Medium blue

#0904bd

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads serious. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #0904bd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#0904bd

RGB9, 4, 189

HSL242, 96%, 38%

HSV242, 98%, 74%

CMYK95%, 98%, 0%, 26%

Lab23.06, 62.36, -85.27

XYZ9.34, 3.82, 48.39

Decimal591037

Web safe#0000cc

Pantone2738 C

Shades of medium blue

#0804ad #07039d #07038d #06037d #05026d #04025e #04024e #03013e #02012e #01011e

Tints of medium blue

#0a05da #0c05f8 #2620fa #433efb #5f5bfc #7c78fc #9896fd #b5b3fd #d1d0fe #eeeeff

Colors that go with medium blue

Complementary#b8bd04 Analogous#045bbd Analogous#6604bd Triadic#bd0904 Triadic#04bd09 Split complementary#bd6604 Split complementary#5bbd04

Medium blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 95, 98, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #0904bd on both.

Coated stockgloss or silk, C

95 98 0 26

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

91 94 4 32

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #0904bd straight into your stylesheet.

.background { background-color: #0904bd; }
.text { color: #0904bd; }
.border { border: 2px solid #0904bd; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #0904bd against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #0904bd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #0904bd sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #0904bd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #0904bd are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.