Deep blue

#024e79

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

This is Deep blue, a vivid blue at 202 degrees. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Deep blue color values

Every conversion for #024e79, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#024e79
RGB2, 78, 121
HSL202, 97%, 24%
HSV202, 98%, 47%
CMYK98%, 36%, 0%, 53%
Lab31.44, -3.22, -30.12
XYZ6.2, 6.84, 19.08
Decimal151161
Web safe#006666
Pantone647 C
Pantone647 CHex#024e79Rgb2 78 121Cmyk98 36 0 53Lab31 -3 -30Darker#01273cDeep#024164Lighter#0d79b6

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 98, 36, 0, 53.

The same color needs a different cmyk build depending on the paper. Here is #024e79 on both.

Coated stockgloss or silk, C
98 36 0 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
94 37 4 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #024e79 straight into your stylesheet.

.background { background-color: #024e79; }
.text { color: #024e79; }
.border { border: 2px solid #024e79; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #024e79 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.87:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.37:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #024e79 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #024e79 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #024e79 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #024e79 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.