Deep blue

#024e78

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

Deep blue is a deep blue that reads serious. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Deep blue color values

Every conversion for #024e78, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#024e78
RGB2, 78, 120
HSL201, 97%, 24%
HSV201, 98%, 47%
CMYK98%, 35%, 0%, 53%
Lab31.39, -3.64, -29.59
XYZ6.14, 6.82, 18.76
Decimal151160
Web safe#006666
Pantone647 C
Pantone647 CHex#024e78Rgb2 78 120Cmyk98 35 0 53Lab31 -4 -30Darker#01273cDeep#024164Lighter#0d79b5

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 98, 35, 0, 53.

The same color needs a different cmyk build depending on the paper. Here is #024e78 on both.

Coated stockgloss or silk, C
98 35 0 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
94 36 4 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #024e78 straight into your stylesheet.

.background { background-color: #024e78; }
.text { color: #024e78; }
.border { border: 2px solid #024e78; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #024e78 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.88:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.36:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #024e78 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #024e78 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #024e78 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #024e78 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.