Blue

#012aed

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #012aed, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#012aed
RGB1, 42, 237
HSL230, 99%, 47%
HSV230, 100%, 93%
CMYK100%, 82%, 0%, 7%
Lab33.51, 63.38, -95.68
XYZ16.13, 7.78, 80.77
Decimal76525
Web safe#0033ff
Pantone2736 C
Pantone2736 CHex#012aedRgb1 42 237Cmyk100 82 0 7Lab34 63 -96Darker#00115fDeep#011da6Lighter#4160f4

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 100, 82, 0, 7.

The same color needs a different cmyk build depending on the paper. Here is #012aed on both.

Coated stockgloss or silk, C
100 82 0 7
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
96 79 4 13
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #012aed straight into your stylesheet.

.background { background-color: #012aed; }
.text { color: #012aed; }
.border { border: 2px solid #012aed; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #012aed against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.22:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.56:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #012aed against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #012aed sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #012aed and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #012aed are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.