What is the standard visiting card size?

The standard visiting card size in North America is 3.5 x 2 inches (88.9 x 50.8 mm). In the UK and Europe the standard is 85 x 55 mm. In South Asia and the Middle East, 85 x 54 mm is the local convention, though the 3.5 x 2 inch format is also widely accepted in those markets. See all international formats and bleed specs in this business card sizes guide, or head to the visiting card hub for the full guide.

What size is a visiting card in India?

The most common visiting card size in India is 85 x 54 mm (3.35 x 2.13 inches). The North American standard of 3.5 x 2 inches is also widely accepted. Most print suppliers in India offer both sizes. If you are unsure which to use, 3.5 x 2 inches is the safer choice for international compatibility. You can print either size through Jukebox business cards.

What is bleed on a visiting card?

Bleed is the extension of your background design beyond the finished card edge. For a 3.5 x 2 inch visiting card, add 0.125 inches on all four sides, making your total file size 3.75 x 2.25 inches. This ensures no white strip appears at the edge when the card is cut. Color mode must be CMYK — see our RGB vs. CMYK guide for why it matters.

What file size should I use for a visiting card?

The standard visiting card size is 3.5 x 2 inches finished. With 0.125 inch bleed on all sides, the total file size is 3.75 x 2.25 inches. Set your file to CMYK and 300 DPI before exporting. For color setup guidance, see our RGB vs. CMYK guide. For design help before you export, use the visiting card design guide.

Visiting Card Size

Q: What is the easiest way to set up a visiting card file?

The visiting card maker handles the file setup automatically — the artboard is already set to the correct size with bleed included. If you are working in Illustrator or InDesign, create a new document at 3.5 x 2 inches and set bleed to 0.125 inches in document setup. For a full walkthrough of Illustrator and InDesign setup, see the size guide above, and browse layout ideas in the visiting card design guide.

Standard dimensions, bleed, and file setup

Visiting card dimensions by region, bleed and safe zone setup, pixel specs, and how to prepare your file before you start designing.

Create Your Visiting Card

Standard Visiting Card Size

The standard visiting card size in North America is 3.5 inches by 2 inches (88.9 x 50.8 mm). This is the size that fits wallets, standard cardholders, and badge sleeves. It is the most universally accepted visiting card format in the world.

In the UK and Europe the standard is 85 x 55 mm (3.35 x 2.17 inches). In South Asia and the Middle East, 85 x 54 mm is the most common local convention, though the North American 3.5 x 2 inch format is also widely accepted across those markets.

Unless you are printing specifically for a domestic European or South Asian market with strict local format requirements, the 3.5 x 2 inch size is the correct choice. It is what design tools, templates, and cardholders are built around.

North America	3.5″ × 2″ / 88.9 × 50.8 mm
UK / Europe	3.35″ × 2.17″ / 85 × 55 mm
India / Pakistan / Bangladesh	3.35″ × 2.13″ / 85 × 54 mm
UAE / Gulf	85 × 54 mm or 3.5″ × 2″
Australia	3.54″ × 2.17″ / 90 × 55 mm
Japan (Meishi)	3.58″ × 2.17″ / 91 × 55 mm

Visiting Card Size with Bleed

The finished visiting card size is 3.5 x 2 inches. But your design file needs to be larger. Bleed is the extension of your background design beyond the finished card edge. When cards are cut from a printed sheet, the cut can shift by a fraction of a millimeter. Bleed ensures no white strip appears at the edge.

Add 0.125 inches (3 mm) of bleed on all four sides. Your total file size becomes 3.75 x 2.25 inches. Any background color, pattern, or image that reaches the card edge must extend fully into this bleed area.

The safe zone runs in the opposite direction. Keep all text, logos, and important elements at least 0.125 inches inside the finished card edge. Content that sits too close to the trim line risks being cut off.

Finished size	3.5″ × 2″ / 88.9 × 50.8 mm
With bleed	3.75″ × 2.25″ / 95.25 × 57.15 mm
Bleed on each side	0.125″ / 3 mm
Safe zone	0.125″ inside the finished edge
Resolution	300 DPI at finished size
Color mode	CMYK

Visiting Card Formats

The standard landscape format is the most common visiting card size, but it is not the only option. Different formats change how the card is perceived and suit different design approaches.

Portrait visiting cards (2 x 3.5 inches) are the same dimensions rotated vertically. They stand out in a stack of landscape cards. Square visiting cards (2.5 x 2.5 inches) feel intentional and distinctive. Mini visiting cards (3.5 x 1.5 inches) carry the same width as a standard card but are half the height, suited to minimal designs.

Standard landscape	3.5″ × 2″ , fits every wallet
Portrait	2″ × 3.5″ , vertical format
Square	2.5″ × 2.5″ , square format
Mini	3.5″ × 1.5″ , slim format
Rounded corners	3.5″ × 2″ with 0.25″ radius
Die-cut	Custom shape , custom shape

Setting Up Your File

Getting the file dimensions right before you start designing saves significant time. Reformatting a finished design to add bleed is harder than setting it up correctly from the start.

In Adobe Illustrator and InDesign: create a new document at 3.5 x 2 inches and set bleed to 0.125 inches in document setup. The visiting card maker handles the setup automatically.

The visiting card maker handles all of this automatically. The artboard is already at the correct size with bleed built in.

Adobe Illustrator	New document 3.5″ × 2″, bleed 0.125″ all sides
Adobe InDesign	New document 3.5″ × 2″, bleed 0.125″ all sides
Accepted file formats	PDF (preferred), AI, PSD, PNG, JPG
Color mode	CMYK (convert from RGB before export)

Visiting card design guide ›