NEWS
Instagram's new logo is here, and the "Instagzam" confusion is the whole point
Instagram's first wordmark change in a decade landed August 13, 2026. Heavier, tighter, still script. Everyone read it as "Instagzam" because the r closes up against the g. Bad legibility, probably good branding. Print is where it gets tested, since ink spread will make that confusion worse.
August 12, 2026







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