White

#ffffff

Hex, rgb, cmyk and Pantone values for white, with shades, tints, matching colors and free print quality patterns.

White carries almost no chroma, so it works as a neutral. Pale neutrals like this make dependable backgrounds and paper stocks. It works under any accent color, holding a scheme together without competing.

White color values

Every conversion for #ffffff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ffffff
RGB255, 255, 255
HSL0, 0%, 100%
HSV0, 0%, 100%
CMYK0%, 0%, 0%, 0%
Lab100.0, 0.01, -0.01
XYZ95.05, 100.0, 108.9
Decimal16777215
Web safe#ffffff
Pantone656 C
Pantone656 CHex#ffffffRgb255 255 255Cmyk0 0 0 0Lab100 0 0Darker#b8b8b8Deep#dbdbdb

Shades of white

White in print

In print it lays down as a whisper of ink, so keep it off small text where it can vanish. The cmyk build is 0, 0, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #ffffff on both.

Coated stockgloss or silk, C
0 0 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 4 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

White in css

Copy #ffffff straight into your stylesheet.

.background { background-color: #ffffff; }
.text { color: #ffffff; }
.border { border: 2px solid #ffffff; }

How white looks on light and dark

White and accessibility

Contrast ratios for #ffffff against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.00:1
AA fail · AA large fail · AAA fail
Textblack text on this color
21.00:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ffffff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

White on a business card, sticker and pattern

A quick look at how #ffffff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around white? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn white into a seamless pattern

Four patterns built from #ffffff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from white, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ffffff come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.