Plum

#ffc3f4

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a pale pink, quiet and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #ffc3f4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ffc3f4
RGB255, 195, 244
HSL311, 100%, 88%
HSV311, 24%, 100%
CMYK0%, 24%, 4%, 0%
Lab85.41, 29.15, -15.87
XYZ77.08, 66.82, 94.42
Decimal16761844
Web safe#ffccff
Pantone243 C
Pantone243 CHex#ffc3f4Rgb255 195 244Cmyk0 24 4 0Lab85 29 -16Darker#ff34daDeep#ff7ce7Lighter#fde2f8

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

In print it lays down as a whisper of ink, so keep it off small text where it can vanish. The cmyk build is 0, 24, 4, 0.

The same color needs a different cmyk build depending on the paper. Here is #ffc3f4 on both.

Coated stockgloss or silk, C
0 24 4 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 26 8 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ffc3f4 straight into your stylesheet.

.background { background-color: #ffc3f4; }
.text { color: #ffc3f4; }
.border { border: 2px solid #ffc3f4; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ffc3f4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.46:1
AA fail · AA large fail · AAA fail
Textblack text on this color
14.36:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ffc3f4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ffc3f4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ffc3f4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ffc3f4 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.