Plum

#ffb7eb

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum sits in the pink band, light and vivid. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #ffb7eb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ffb7eb
RGB255, 183, 235
HSL317, 100%, 86%
HSV317, 28%, 100%
CMYK0%, 28%, 8%, 0%
Lab82.45, 33.91, -15.53
XYZ73.17, 61.13, 86.54
Decimal16758763
Web safe#ffccff
Pantone236 C
Pantone236 CHex#ffb7ebRgb255 183 235Cmyk0 28 8 0Lab82 34 -16Darker#ff28c3Deep#ff70d7Lighter#fde2f6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 28, 8, 0.

The same color needs a different cmyk build depending on the paper. Here is #ffb7eb on both.

Coated stockgloss or silk, C
0 28 8 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 30 11 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ffb7eb straight into your stylesheet.

.background { background-color: #ffb7eb; }
.text { color: #ffb7eb; }
.border { border: 2px solid #ffb7eb; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ffb7eb against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.59:1
AA fail · AA large fail · AAA fail
Textblack text on this color
13.23:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ffb7eb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ffb7eb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ffb7eb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ffb7eb are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.