Tomato

#ff765d

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #ff765d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff765d
RGB255, 118, 93
HSL9, 100%, 68%
HSV9, 64%, 100%
CMYK0%, 54%, 64%, 0%
Lab65.75, 50.41, 38.84
XYZ49.69, 35.01, 14.49
Decimal16741981
Web safe#ff6666
Pantone170 C
Pantone170 CHex#ff765dRgb255 118 93Cmyk0 54 64 0Lab66 50 39Darker#cd2000Deep#ff3a16Lighter#fab6a9

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 54, 64, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff765d on both.

Coated stockgloss or silk, C
0 54 64 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 54 63 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #ff765d straight into your stylesheet.

.background { background-color: #ff765d; }
.text { color: #ff765d; }
.border { border: 2px solid #ff765d; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ff765d against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.62:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.00:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ff765d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ff765d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ff765d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ff765d come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.