Pale violet red

#ff698f

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

This is Pale violet red, a vivid red sitting at 345 degrees on the wheel. Light reds like this land in beauty, food and lifestyle branding. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Pale violet red color values

Every conversion for #ff698f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff698f
RGB255, 105, 143
HSL345, 100%, 71%
HSV345, 59%, 100%
CMYK0%, 59%, 44%, 0%
Lab64.44, 60.24, 8.95
XYZ51.25, 33.35, 29.72
Decimal16738703
Web safe#ff6699
Pantone190 C
Pantone190 CHex#ff698fRgb255 105 143Cmyk0 59 44 0Lab64 60 9Darker#d90037Deep#ff225aLighter#fbb4c6

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 59, 44, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff698f on both.

Coated stockgloss or silk, C
0 59 44 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 58 44 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #ff698f straight into your stylesheet.

.background { background-color: #ff698f; }
.text { color: #ff698f; }
.border { border: 2px solid #ff698f; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #ff698f against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.74:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.67:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ff698f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #ff698f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #ff698f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ff698f come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.