Indian red

#ff4d64

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ff4d64, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff4d64
RGB255, 77, 100
HSL352, 100%, 65%
HSV352, 70%, 100%
CMYK0%, 70%, 61%, 0%
Lab59.42, 68.01, 26.91
XYZ46.19, 27.49, 14.93
Decimal16731492
Web safe#ff6666
Pantone184 C
Pantone184 CHex#ff4d64Rgb255 77 100Cmyk0 70 61 0Lab59 68 27Darker#bd0018Deep#ff0626Lighter#fa9aa6

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 70, 61, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff4d64 on both.

Coated stockgloss or silk, C
0 70 61 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 68 60 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #ff4d64 straight into your stylesheet.

.background { background-color: #ff4d64; }
.text { color: #ff4d64; }
.border { border: 2px solid #ff4d64; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ff4d64 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.23:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.50:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ff4d64 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ff4d64 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ff4d64 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ff4d64 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.