Tomato

#ff3240

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #ff3240, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff3240
RGB255, 50, 64
HSL356, 100%, 60%
HSV356, 80%, 100%
CMYK0%, 80%, 75%, 0%
Lab56.0, 74.4, 43.32
XYZ43.31, 23.91, 7.18
Decimal16724544
Web safe#ff3333
Pantone1787 C
Pantone1787 CHex#ff3240Rgb255 50 64Cmyk0 80 75 0Lab56 74 43Darker#a2000bDeep#ea0010Lighter#f88088

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 80, 75, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff3240 on both.

Coated stockgloss or silk, C
0 80 75 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 78 73 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #ff3240 straight into your stylesheet.

.background { background-color: #ff3240; }
.text { color: #ff3240; }
.border { border: 2px solid #ff3240; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ff3240 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.63:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.78:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ff3240 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ff3240 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ff3240 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ff3240 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.