Plum

#feaef7

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum sits in the pink band, light and vivid. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #feaef7, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#feaef7
RGB254, 174, 247
HSL305, 98%, 84%
HSV305, 31%, 100%
CMYK0%, 31%, 3%, 0%
Lab80.77, 40.35, -24.51
XYZ72.8, 58.06, 95.37
Decimal16690935
Web safe#ff99ff
Pantone251 C
Pantone251 CHex#feaef7Rgb254 174 247Cmyk0 31 3 0Lab81 40 -25Darker#fc21e9Deep#fd67f0Lighter#fde2fb

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 31, 3, 0.

The same color needs a different cmyk build depending on the paper. Here is #feaef7 on both.

Coated stockgloss or silk, C
0 31 3 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 33 7 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #feaef7 straight into your stylesheet.

.background { background-color: #feaef7; }
.text { color: #feaef7; }
.border { border: 2px solid #feaef7; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #feaef7 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.67:1
AA fail · AA large fail · AAA fail
Textblack text on this color
12.61:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #feaef7 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #feaef7 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #feaef7 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #feaef7 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.