Tomato

#fe3840

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #fe3840, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#fe3840
RGB254, 56, 64
HSL358, 99%, 61%
HSV358, 78%, 100%
CMYK0%, 78%, 75%, 0%
Lab56.36, 72.59, 43.66
XYZ43.21, 24.27, 7.26
Decimal16660544
Web safe#ff3333
Pantone1787 C
Pantone1787 CHex#fe3840Rgb254 56 64Cmyk0 78 75 0Lab56 73 44Darker#a60108Deep#ed010bLighter#f8858a

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 78, 75, 0.

The same color needs a different cmyk build depending on the paper. Here is #fe3840 on both.

Coated stockgloss or silk, C
0 78 75 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 76 73 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #fe3840 straight into your stylesheet.

.background { background-color: #fe3840; }
.text { color: #fe3840; }
.border { border: 2px solid #fe3840; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #fe3840 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.59:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.85:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #fe3840 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #fe3840 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #fe3840 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #fe3840 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.