Tomato

#fd5d4e

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

This is Tomato, a vivid red sitting at 5 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #fd5d4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#fd5d4e
RGB253, 93, 78
HSL5, 98%, 65%
HSV5, 69%, 99%
CMYK0%, 63%, 69%, 1%
Lab61.01, 60.04, 41.23
XYZ45.8, 29.26, 10.44
Decimal16604494
Web safe#ff6666
Pantone805 C
Pantone805 CHex#fd5d4eRgb253 93 78Cmyk0 63 69 1Lab61 60 41Darker#ba1202Deep#fc1c07Lighter#f9a29a

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 63, 69, 1.

The same color needs a different cmyk build depending on the paper. Here is #fd5d4e on both.

Coated stockgloss or silk, C
0 63 69 1
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 62 67 7
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #fd5d4e straight into your stylesheet.

.background { background-color: #fd5d4e; }
.text { color: #fd5d4e; }
.border { border: 2px solid #fd5d4e; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #fd5d4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.06:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.85:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #fd5d4e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #fd5d4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #fd5d4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #fd5d4e is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.