Red

#fd0021

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #fd0021, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#fd0021

RGB253, 0, 33

HSL352, 100%, 50%

HSV352, 100%, 99%

CMYK0%, 100%, 87%, 1%

Lab52.94, 79.96, 56.25

XYZ40.78, 20.99, 3.34

Decimal16580641

Web safe#ff0033

Pantone1788 C

Shades of red

#e7001e #d1001b #ba0018 #a40015 #8e0012 #780010 #61000d #4b000a #350007 #1f0004

Tints of red

#ff1634 #ff2e49 #ff465e #ff5e73 #ff7687 #ff8d9c #ffa5b1 #ffbdc6 #ffd5db #ffedef

Colors that go with red

Complementary#00fddc Analogous#fd009f Analogous#fd5d00 Triadic#21fd00 Triadic#0021fd Split complementary#00fd5e Split complementary#00a0fd

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 100, 87, 1.

The same color needs a different cmyk build depending on the paper. Here is #fd0021 on both.

Coated stockgloss or silk, C

0 100 87 1

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 96 84 7

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #fd0021 straight into your stylesheet.

.background { background-color: #fd0021; }
.text { color: #fd0021; }
.border { border: 2px solid #fd0021; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #fd0021 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #fd0021 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #fd0021 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #fd0021 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #fd0021 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.