Red

#f73634

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #f73634, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f73634

RGB247, 54, 52

HSL1, 92%, 59%

HSV1, 79%, 97%

CMYK0%, 78%, 79%, 3%

Lab54.72, 70.79, 48.01

XYZ40.3, 22.66, 5.5

Decimal16201268

Web safe#ff3333

Pantone1788 C

Shades of red

#f61c1a #ec0c09 #d20a08 #b80907 #9f0806 #850705 #6b0504 #510403 #370302 #1d0101

Tints of red

#f84847 #f85b59 #f96d6c #fa807e #fb9291 #fba4a3 #fcb7b6 #fdc9c9 #fedcdb #feeeee

Colors that go with red

Complementary#34f5f7 Analogous#f73493 Analogous#f79834 Triadic#34f736 Triadic#3634f7 Split complementary#34f798 Split complementary#3493f7

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 78, 79, 3.

The same color needs a different cmyk build depending on the paper. Here is #f73634 on both.

Coated stockgloss or silk, C

0 78 79 3

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 76 77 9

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #f73634 straight into your stylesheet.

.background { background-color: #f73634; }
.text { color: #f73634; }
.border { border: 2px solid #f73634; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #f73634 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #f73634 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #f73634 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #f73634 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #f73634 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.